How news syndication works, from newsroom to your screen
Follow a story through a syndication service: ingestion, normalization, tagging, entitlements, and delivery to every site that is allowed to publish it.
How news gets from here to there
Nine evergreen guides to syndication, licensing, delivery, tagging, and press releases.
9 articles
How to write a press release that travels well through syndication
Syndicated releases are read by software before people. Write headlines, openings, and structure that survive feeds, filters, and reformatting.
RSS, API, or FTP: choosing how a news feed reaches you
Compare RSS, APIs, FTP, and guaranteed streaming connections for receiving a news feed, with the questions that decide which one fits your product.
Why taxonomy decides whether a news feed is useful
A news taxonomy tags every story with subjects, industries, places, and companies. See why it beats keyword filters and how to judge a provider’s tagging.
Content licensing basics for websites and apps
A plain guide to licensing news for a website or application: direct deals versus aggregators, what a licence covers, and how to budget for it.
What low latency really means for news delivery
Latency in news delivery is the time from publication to your screen. Learn where the delay comes from, how to measure it, and when it matters.
Measuring press release distribution without fooling yourself
Separate placements, reach, and results when you report on a press release. A practical way to measure distribution that leadership can trust.
Republishing rights explained: display, archive, and redistribution
Understand the rights that matter when you republish news: display, archive, internal sharing, and redistribution, plus attribution and takedown duties.
Building a curated news briefing people actually read
Turn a licensed news feed into a briefing colleagues or clients rely on: define the reader, filter hard, add context, and respect the licence.
Put your news on the wire.
Three short steps here, then finish on PRNow, where accounts and distribution are managed.